After 20+ years working across tech-leading Sales Engineering efforts, building Customer Success playbooks, and fixing more support chaos than I care to count, I’ve decided to carve out a dedicated space to share what actually works.
This blog is for the SEs trying to drive real impact, the CS pros navigating tough renewals, and the Support teams looking to move from reactive to strategic.
I’ll be posting:
- ⚙️ Practical tips & field-tested techniques
- 🧠 Reflections from coaching sessions and team transformations
- 🛠️ Tools I wish I had earlier in my career
- 🔍 Honest takes on what’s broken in our industry (and how to fix it)
And starting in Q3 of 2025, I’ll be launching a series of workshops for both individuals and teams. If you’re looking to grow, pivot, or get your team truly aligned, check them out here.
Thanks for stopping by.
Let’s make tech teams better, one human at a time.
- Ignacio