Technical Customer Success Expert
I help Sales Engineers, Customer Success, and Technical Support pros go from reactive to strategic through coaching, workshops, and real-world insights.
Sales Engineers often sit on a goldmine of customer insight, but too many leave the strategy to AEs. In this guide, I break down how each part of the MEDDPICC sales framework intersects with the SE role, and how technical teams can move from reactive to strategic.
A 2-day intensive program for Sales Engineers who are tired of giving perfect demos that go nowhere. Learn to run strategic discovery, deliver high-impact demos, and become a trusted sales partner, without selling out your technical soul.
After 20+ years working across tech-leading Sales Engineering efforts, building Customer Success playbooks, and fixing more support chaos than I
A comprehensive questionnaire to help you gather all the technical information needed for successful implementations.
DownloadA structured template to create effective customer success plans that drive adoption and retention.
DownloadA step-by-step guide for handling support escalations professionally and efficiently.
DownloadA comprehensive program designed to transform technical professionals into strategic Sales Engineers who can effectively communicate value, handle objections, and close deals.
Learn MoreLa versión en español de nuestro programa integral de Sales Engineering, diseñado para transformar profesionales técnicos en estrategas comerciales efectivos.
Learn MoreMore upcoming workshops:
"Ignacio is a great CTO, IT engineer, and cloud infrastructure expert. He excels at simplifying complex technical concepts for global clients and is always eager to share his knowledge."
"Ignacio has strong team spirit and deep experience in cloud and software solutions. Great presenter, fast thinker, and extremely customer focused."
"Ignacio is an excellent teammate — committed, values-driven, and technically brilliant. I learned a lot from his deep knowledge and experience."
"Ignacio is an exceptional professional, both commercially and technically, always willing to collaborate without exceptions. It's a pleasure to develop projects together."
"Ignacio is a great professional. When I started working at Webnet, he helped and taught me a lot. He has great knowledge and is constantly learning."
"It was a pleasure working with Ignacio because he was always well disposed to help and resolve doubts. He is an extremely kind person."
"Ignacio quickly grasps the client's objectives. He brings quality and good taste to his proposals and solutions. He's always willing to help and will lend a hand at any time."
"During the time we worked together, Héctor demonstrated his ability to take control of projects, always attentive to requirements, and engaging with different teams effectively. He shows great communication skills."
"Very good work. A collaborative spirit. He perfectly delivered what was asked, on time and as agreed."
"I've worked with Héctor on several projects. He always showed great responsibility and dedication to service. I recommend him for his high level of commitment and his human qualities."
"Héctor is very enthusiastic about technology. He helped me many times in tough customer-facing situations. His project management and technical knowledge give him high potential."
"I worked with Héctor on the IW team. He served as a Project specialist. He always demonstrated capability and commitment to both clients and colleagues — and he's an excellent person I now consider a friend."
