Featured Program
Sales Engineering Mastery Program
A comprehensive program designed to transform technical professionals into strategic Sales Engineers who can effectively communicate value, handle objections, and close deals.
Module 1
Role, Positioning and Mindset
- What it means (and doesn't mean) to be a Sales Engineer
- Why you're not support or a free consultant
- The switch from technician to business problem solver
Module 2
Strategic Discovery
- How to ask questions that reveal real pain points
- Stakeholder mapping and decision-making power
- Needs validation techniques
Module 3
Effective Solution Design
- How to avoid over-engineering
- Reusing proven approaches without seeming generic
- Validating before prototyping
Module 4
Demos that Sell (Not Just Teach)
- Story-based demo structure
- Adapting by audience (C-level, user, technical)
- Recorded vs. live: when and how
Module 5
Storytelling for SEs
- Narrative techniques for use cases
- How to present real impact with emotions and context
- Practical storytelling exercises
Module 6
Objections, Pricing and Pushback
- "Too expensive," "I'll think about it," "Missing feature X": effective responses
- How to discuss pricing confidently
- Negotiating without breaking trust
Module 7
Teamwork with Account Executives
- Clear roles: pilot vs. co-pilot
- How to plan, execute, and debrief together
- Real cases of misalignment and how to resolve them
Module 8
Infrastructure for Scaling Demos
- How to build your reusable demo lab
- Preparation checklist
- Fallbacks and backups for any scenario
Module 9
Post-Mortem & Continuous Improvement
- How to analyze a failed demo without blame
- Personal and team improvement loop
- Retrospective framework after each cycle
Bonus
Group Edition Extras
- Discovery and demo role-play (recorded or live)
- Peer feedback
- Extra resources (templates, scripts, technical and emotional checklists)
Available Formats
Complete Program (Ideal for teams)
- 4 weeks / 2 sessions per week
- or intensive version: 2 full days
Individual Modules
- 90 minutes each
- Ideal for freelancers, individual SEs, or focused internal sessions
Pricing
Individual (open group)
Register NowUpcoming Workshop Schedule
| Date | Workshop | Format | Duration | Availability | |
|---|---|---|---|---|---|
| August 4-5, 2025 9 AM - 4:30 PM EST |
Sales Engineering Mastery Program English |
Virtual | 2 full days (7.5 hours/day) | 15 spots left | Register |
| August 5-6, 2025 9 AM - 4:30 PM EST |
Sales Engineering Mastery Program Spanish |
Virtual | 2 full days (7.5 hours/day) | 15 spots left | Register |
| September 9-30, 2025 Tuesdays & Thursdays, 11 AM - 2 PM EST |
Sales Engineering Mastery Program English |
Virtual | 4 weeks (3 hours/session) | 12 spots left | Register |
| September 10-October 1, 2025 Wednesdays & Fridays, 11 AM - 2 PM EST |
Sales Engineering Mastery Program Spanish |
Virtual | 4 weeks (3 hours/session) | 12 spots left | Register |
| October 14-15, 2025 9 AM - 4:30 PM EST |
Sales Engineering Mastery Program English |
Virtual | 2 full days (7.5 hours/day) | 15 spots left | Register |
| October 21-22, 2025 9 AM - 4:30 PM EST |
Sales Engineering Mastery Program Spanish |
Virtual | 2 full days (7.5 hours/day) | 15 spots left | Register |
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