How to Check Customer Health (and Stop Getting Blindsided by Churn)
Think your customer is healthy? Think again. Learn how to catch churn risks before they hit.
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How Sales Engineers Can Leverage MEDDPICC to Win More Deals
Sales Engineers often sit on a goldmine of customer insight, but too many leave the strategy to AEs. In this guide, I break down how each part of the MEDDPICC sales framework intersects with the SE role, and how technical teams can move from reactive to strategic.
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Announcing: Sales Engineering Mastery Program – Cohort 1 (EN & ES)
A 2-day intensive program for Sales Engineers who are tired of giving perfect demos that go nowhere. Learn to run strategic discovery, deliver high-impact demos, and become a trusted sales partner, without selling out your technical soul.
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👋 Welcome to My Corner of the Internet
After 20+ years working across tech-leading Sales Engineering efforts, building Customer Success playbooks, and fixing more support chaos than I care to count, I’ve
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