Why Coaching Isn’t About Fixing What’s “Broken” (And Why It Works So Well)
Coaching isn’t about fixing what’s broken, it’s about unlocking potential, clarity, and growth. Ready to level up?
Ignacio Van Droogenbroeck
How Self-Aware Are You? Take This Quick Test and Find Out
Think you know yourself? Maybe… but how deep does that go? Take this quick self-awareness test and find out if you’re as tuned in as you think.
How to Check Customer Health (and Stop Getting Blindsided by Churn)
Think your customer is healthy? Think again. Learn how to catch churn risks before they hit.
How Sales Engineers Can Leverage MEDDPICC to Win More Deals
Sales Engineers often sit on a goldmine of customer insight, but too many leave the strategy to AEs. In this guide, I break down how each part of the MEDDPICC sales framework intersects with the SE role, and how technical teams can move from reactive to strategic.
Announcing: Sales Engineering Mastery Program – Cohort 1 (EN & ES)
A 2-day intensive program for Sales Engineers who are tired of giving perfect demos that go nowhere. Learn to run strategic discovery, deliver high-impact demos, and become a trusted sales partner, without selling out your technical soul.
👋 Welcome to My Corner of the Internet
After 20+ years working across tech-leading Sales Engineering efforts, building Customer Success playbooks, and fixing more support chaos than I care to count, I’ve decided to carve out a dedicated space to share what actually works.
This blog is for the SEs trying to drive real impact, the CS