Announcing: Sales Engineering Mastery Program – Cohort 1 (EN & ES)

A 2-day intensive program for Sales Engineers who are tired of giving perfect demos that go nowhere. Learn to run strategic discovery, deliver high-impact demos, and become a trusted sales partner, without selling out your technical soul.

Announcing: Sales Engineering Mastery Program – Cohort 1 (EN & ES)
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Are you tired of being the smartest person in the room... who still doesn’t close deals?

If you're a Sales Engineer, Solutions Architect or Technical Pre-Sales professional, you've likely faced this:

  • You give a killer demo… but silence.
  • You answer every technical question… but the deal stalls.
  • You do half the work of sales… but get zero say in the strategy.

You're not alone, and you're not the problem.

The problem is nobody trains you to sell without selling out.

That’s exactly why I built the Sales Engineering Mastery Program.


🎯 Why this program?

Because being great at tech doesn't mean you're great at:

  • Running a smart discovery
  • Designing solutions that sell (not just work)
  • Delivering demos that trigger a "hell yes!"
  • Handling objections with confidence
  • Building real trust with AEs

This program gives you the tools, frameworks and live practice to:

  • Speak the language of impact
  • Translate features into business value
  • Influence the deal without sounding like a rep

🗓️ Upcoming Dates – Choose Your Cohort:

ENGLISH
📆 August 4–5, 2025
🕘 9 AM – 4:30 PM EST (2 full days)
💻 Virtual (Zoom)
🎟️ 15 spots only
Register Now

ESPAÑOL
📆 5 y 6 de agosto de 2025
🕘 9 AM – 16:30 EST (2 días intensivos)
💻 Virtual (Zoom)
🎟️ Solo 15 lugares
Registrarse Ahora


🧠 What you’ll learn (and actually use):

  • What makes great SEs stand out (it’s not knowledge, it’s focus)
  • The 3-part framework for discovery that leads to better demos
  • How to tell stories with your solution, not just specs
  • How to push back without breaking trust
  • Demo labs: reusable, scalable and focused on value
  • Post-mortem playbook: how to learn from every deal

Everything is taught live, with breakout sessions, group feedback and practical templates you’ll keep.


💰 How much?

USD 600 per participant
Includes both days live, materials, follow-up templates, and bonus resources.

Teams? Ask about group rates.


🌎 Language & Format

  • The August 4–5 cohort is fully in English
  • The August 5–6 cohort is fully in Spanish
  • All sessions are virtual, live, and limited to small groups for real interaction.

🖐 Who is this for?

  • Sales Engineers (new or experienced)
  • Solutions Architects
  • Pre-Sales Consultants
  • Anyone in a technical role that touches revenue

Whether you’re tired of being reactive, or just want to grow into a true strategic role, this is for you.


🔗 Ready to level up?

Choose your cohort and grab your spot:

👉 English Cohort – Register
👉 Cohorte en Español – Registrarse

Spots are limited. Impact is not.

Nos vemos en agosto.

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